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SM ISO690:2012 CHISELIOV, Lilia. Les méthodes qualitatives et quantitatives de l’estimation de l’efficacité du marketing. In: Actualités dans l’enseignement des langues dans un contexte pluridisciplinaire, 29 martie 2013, Bălți. Bălți: Universitatea de Stat „Alecu Russo" din Bălţi, 2013, pp. 31-31_1. ISBN 978-9975-50-110-8. |
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Actualités dans l’enseignement des langues dans un contexte pluridisciplinaire 2013 | ||||||
Conferința "Actualités dans l’enseignement des langues dans un contexte pluridisciplinaire" Bălți, Moldova, 29 martie 2013 | ||||||
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Pag. 31-31_1 | ||||||
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Efficiency of marketing depends a lot from the way of marketing organization, its problems and on what level marketing solves it Marketing information plays the decisive role. The evaluation of marketing efficiency is a highly difficult task. Therefore, high/quality and quantity methods are used. High-quality methods intend using marketing check/ups. Quantity methods need comparisons of expenses on marketing with the received profit and expenses on advertisement to the value of sale. |
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