The study of consumer’s behavior has become marketers’ concern, as they can find out how buyers choose the goods and services necessary to meet multiple needs, what are the stimuli, the factors that influence their choice. That is why it is equally important for the producer to find solutions to produce in conditions of maximum efficiency and to know the reasons why his goods and services are bought, he also needs to find out: who, what, where, why, when, how, how much and how often buys, in other words, to find out why people respond in a certain way to the products and services offered to them, why they have a certain attitude towards them. This behavior of people in the purchase and / or consumption of goods and services is reflected in consumer’s behavior.
The purpose of this article is to study the behavior of real estate consumers on the market of the Republic of Moldova. There is a great diversity in the way real estate consumers approach purchasing decisions, as their reactions are largely driven by the problems of the environment in which they live. The special complexity of consumer’s behavior is also explained by the multitude of factors that directly or indirectly influence the decision-making process of purchasing and consumption.