The article points out that in modern sports management, education and training are formulas to produce / provide manifestation of human capital, which in turn supports growth and accelerating society movement, using models, the knowledge economy. It is estimated that in such a framework is necessary to create a new management culture sports, but equally, there is a need for a new type of access to new learning management sporty, based on models of economic optimization and management. The spirit of systematization must be characteristic of the contemporary manager, to reach success through knowledge management using organizational models in the sports entities. Ideas extensive contextual returning from treatment in the work Ceauşu D.M., - PhD.Thesis in Management (University Valahia of Targoviste, 2015). Maximizing tangible assets occurs in reducing supplies and materials mass infrastructure more "natural" (taken / driven to the states 'natural' nature) while increasing performance and functional construction of infrastructure in the area. However, intangible assets (knowledge) move into ultraperfecţionare (increasing the satisfaction of the players, audience and organizations on how to conduct the competition, before exercise maximum optimized performance against expected results and sports).