The European criteria to appreciate the cherries qualities are formulated by the authors quoted as a general concept or are particularized according to the optimum moment of harvesting, destination as concrete reference marks in the appreciation of the exiting assortment or of some recent creations for harvesting. We may distinguish criteria of appreciation of first importance for the acceptability of cherries by the consumers in different European countries, criteria that recommend in the culture a certain cultivator that produces fruits with distinct qualities, quality criteria regarded in the dynamics of the maturation and post-harvesting, during valorization as well as specific criteria regarding the production and valorization directions consecrated (consumption in the fresh state, differentiated industrialization). The study undertaken indicates the complexity of the qualitative evaluation criteria and shows the importance of this sector of production at the European level. The reduced space given for publication did not allow the presentation of all aspects and their existing implications.