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Ultima descărcare din IBN: 2024-05-18 10:55 |
![]() SLUTU, Rodica. Marketingul intern - o nouă abordare în dezvoltarea întreprinderilor. In: Asigurarea viabilității economico-manageriale pentru dezvoltarea durabilă a economiei regionale în condițiile integrării în UE, 16-17 septembrie 2016, Bălți. Bălți: Editura acreditata CNCSIS, 2017, pp. 77-81. ISBN 97 8-606-13-3 6-11 -5. |
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Asigurarea viabilității economico-manageriale pentru dezvoltarea durabilă a economiei regionale în condițiile integrării în UE 2017 | ||||||
Conferința "Asigurarea viabilitifii economico-mana geriale pentru dezvoltarea durabill a economiei regionale in conditiile integrlrii in UE" Bălți, Moldova, 16-17 septembrie 2016 | ||||||
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Pag. 77-81 | ||||||
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Rezumat | ||||||
Marketing is insufficient when it is a simple compartment of enterprise, it becomes appropriate only when all employees are aware of their influence on consumer satisfaction. In specialized literature there are a variety of approaches to what is internal marketing. This variety of approaches led to a variety of activities, being specific for this type of marketing. The diversity of interpretations and definitions led to difficulties in implementation and widespread adoption of the concept. |
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Cuvinte-cheie internal marketing, human resources management, employee, organizational communication |
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Dublin Core Export
<?xml version='1.0' encoding='utf-8'?> <oai_dc:dc xmlns:dc='http://purl.org/dc/elements/1.1/' xmlns:oai_dc='http://www.openarchives.org/OAI/2.0/oai_dc/' xmlns:xsi='http://www.w3.org/2001/XMLSchema-instance' xsi:schemaLocation='http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd'> <dc:creator>Slutu, R.</dc:creator> <dc:date>2017</dc:date> <dc:description xml:lang='en'><p>Marketing is insufficient when it is a simple compartment of enterprise, it becomes appropriate only when all employees are aware of their influence on consumer satisfaction. In specialized literature there are a variety of approaches to what is internal marketing. This variety of approaches led to a variety of activities, being specific for this type of marketing. The diversity of interpretations and definitions led to difficulties in implementation and widespread adoption of the concept.</p></dc:description> <dc:source>Asigurarea viabilității economico-manageriale pentru dezvoltarea durabilă a economiei regionale în condițiile integrării în UE () 77-81</dc:source> <dc:subject>internal marketing</dc:subject> <dc:subject>human resources management</dc:subject> <dc:subject>employee</dc:subject> <dc:subject>organizational communication</dc:subject> <dc:title>Marketingul intern - o nouă abordare în dezvoltarea întreprinderilor</dc:title> <dc:type>info:eu-repo/semantics/article</dc:type> </oai_dc:dc>