| Articolul precedent |
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| Ultima descărcare din IBN: 2024-06-20 19:26 |
 SM ISO690:2012SLUTU, Rodica. Marketingul intern - o nouă abordare în dezvoltarea întreprinderilor. In: Asigurarea viabilității economico-manageriale pentru dezvoltarea durabilă a economiei regionale în condițiile integrării în UE, 16-17 septembrie 2016, Bălți. Bălți: Editura acreditata CNCSIS, 2017, pp. 77-81. ISBN 97 8-606-13-3 6-11 -5. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Asigurarea viabilității economico-manageriale pentru dezvoltarea durabilă a economiei regionale în condițiile integrării în UE 2017 | ||||||
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Conferința "Asigurarea viabilitifii economico-mana geriale pentru dezvoltarea durabill a economiei regionale in conditiile integrlrii in UE" Bălți, Moldova, 16-17 septembrie 2016 | ||||||
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| Rezumat | ||||||
Marketing is insufficient when it is a simple compartment of enterprise, it becomes appropriate only when all employees are aware of their influence on consumer satisfaction. In specialized literature there are a variety of approaches to what is internal marketing. This variety of approaches led to a variety of activities, being specific for this type of marketing. The diversity of interpretations and definitions led to difficulties in implementation and widespread adoption of the concept. |
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| Cuvinte-cheie internal marketing, human resources management, employee, organizational communication |
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Cerif XML Export
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