Metaphors as discursive strategies of political discourse
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LAZARESCU, Larisa. Metaphors as discursive strategies of political discourse. In: Tradiţie şi modernitate în abordarea limbajului: Materialele colocviului comemorativ international consacrat aniversării a 65-a de la naşterea profesorului Mircea Ioniţă, 25 noiembrie 2006, Bălţi. Bălţi: Universitatea de Stat „Alecu Russo" din Bălţi, 2006, pp. 299-300. ISBN 978-9975-50-014-2 .
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Tradiţie şi modernitate în abordarea limbajului 2006
Colocviul "Tradiţie şi modernitate în abordarea limbajului"
Bălţi, Moldova, 25 noiembrie 2006

Metaphors as discursive strategies of political discourse


Pag. 299-300

Lazarescu Larisa
 
Institute of International Relations of Moldova
 
 
Disponibil în IBN: 27 martie 2020


Rezumat

It has been observed that political metaphors and repetition (as stylistic devices), as well as slogans typically occur in political discourse with particular aims. So, this article aims at analysing one of the abovementioned discursive strategies and the effect metaphors produce as tools of political discourse. Metaphors of political domains operate in the same way they do in other matters. They facilitate listener’s grasp of an external, difficult notion of society in terms of a familiar part of life. In the case of rapidly changing political events, metaphors are subjects to negotiation. In the case of the disruption of a long-standing political order, the establishment of new metaphors facilitates the replacement of existing conceptual frames of reference. It is worthwhile to explore the role that metaphors play in the ideological interpretation of events. Analyses of public discourse show that often metaphors play the most important part in negotiating and popularizing an understanding of poorly known phenomenon. This has been shown in analyses of metaphors in public discourses such as discourse on political topics. The article will also focus on distinguishing two types of political metaphors: intertextual and correlational ones. Intertextual metaphors might be especially apt for interpreting social aspects of a phenomenon, whereas correlational metaphors interpret notions that are not themselves the main topic of discourse.  Thus, it is of particular interest to look into the nature of metaphors as they are powerful tools of political discourse for exercising dominance. Political metaphors serve as instruments of social control and they popularize a poorly known phenomenon.