Generation Y, what do they really want? It’s the 21st century and the greatest consumers of information ever are on roll. Consumers are emrasing a digital lifestyle and enterprises are interacting in new ways. In times like this, when the informations are the companies most valuable resource, the issue about informations threats and security should be their top priority. With opportunities come risks and protection is about more than just technology, it’s about people, process and technology. While some companies are struggling to survive, others are rethinking their business strategies and redesigning the marketing practices to build more profitable, enduring relationships with their customers.