In the methodology of foreign language teaching, great importance is usually attached to media because they may have a strong impact on a lesson and its effectiveness. Their usage makes it possible to integrate everyday linguistic and extra-linguistic realities into the instructional process. The decision to select a certain medium and to embed it effectively in the learning situation is one of a teacher’s most important tasks. In education, media are usually grouped by their perceptual characteristics, namely into visual, aural and audio-visual media; here we will focus on the latter and limit ourselves to video materials, in particular to commercials. We will attempt to answer the following questions: What is the potential value of using TV commercials in foreign language learning? How, and to what extentcan they be used to enrich modern foreign language teaching?