Studiul eficienţei de marketing a activităţilor de cercetare-dezvoltare şi inovare &icirc;n &icirc;ntreprinderile industriale

Erhan Maxim; Saharnean Liliana

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2024-04-20 21:04

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ERHAN, Maxim, SAHARNEAN, Liliana. Studiul eficienţei de marketing a activităţilor de cercetare-dezvoltare şi inovare în întreprinderile industriale. In: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători, Ed. 16, 27-28 aprilie 2018, Chișinău. Chișinău, Republica Moldova: Departamentul Editorial-Poligrafic al ASEM, 2018, Ediţia 16, pp. 102-103. ISBN 978-9975-75-927-4.

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Simpozion Ştiinţific Internaţional al Tinerilor Cercetători
Ediţia 16, 2018

Conferința "Simpozion Ştiinţific Internaţional al Tinerilor Cercetători"
16, Chișinău, Moldova, 27-28 aprilie 2018

Studiul eficienţei de marketing a activităţilor de cercetare-dezvoltare şi inovare în întreprinderile industriale

Pag. 102-103

Erhan Maxim, Saharnean Liliana

Academia de Studii Economice din Moldova

Disponibil în IBN: 17 noiembrie 2018

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Rezumat

This paper presents an study marketing efficiency of Research and Development and innovation in industrial enterprises. There are presented the efficiency methods for research-development and innovation in marketing with the involvement of a technology transfer that can generate a new products or improve certain components of production. Innovative effective marketing bases from industrial enterprises are present.

Cuvinte-cheie
Efficiency of marketing, Research-Development and innovation, Innovation of marketing,

technology transfer

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