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| Ultima descărcare din IBN: 2024-04-03 21:34 |
 SM ISO690:2012GOREMÎCHINA, Olga. CRM as advanced approach in management: analysis of market and trends. In: Paradigme moderne ale economiei şi antreprenoriatului inovativ, 3-4 noiembrie 2017, Chișinău. Chișinău, Republica Moldova: Centrul Editorial-Poligrafic al USM, 2017, Ediţia a XII-a, pp. 339-345. ISBN 978-9975-71-942-1. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Paradigme moderne ale economiei şi antreprenoriatului inovativ Ediţia a XII-a, 2017 |
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Conferința "Paradigme moderne ale economiei şi antreprenoriatului inovativ" Chișinău, Moldova, 3-4 noiembrie 2017 | ||||||
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| Pag. 339-345 | ||||||
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The paper deals with such modern business approach as the customer relationship management (CRM). Advantages of its application are described. The variants of the CRM software with cloud and standalone architecture are presented and the CRM integrated technological solutions which cover a huge swath of technology are offered. The analysis of the CRM system market has been carried out. The major trends in the market and the evolution of the technological solutions used have been revealed. The procedures of the CRM system selection are provided in details. |
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| Cuvinte-cheie CRM software, CRM system, customer relationship management |
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