Nowadays, enterprise value represents the synthetic indicator of success and quintessence of enterprise activity. In this article are analysed the value management problems of the company based on two models: the accounting model and financial model. The accounting model implies a traditional treatment of the enterprise’s capital and financial results, while the financial model constitutes a new culture of the analysis and is based on the economic profit principles of the company. The main differences between the financial and accounting models through the light of the following parameters: risk, profitability and liquidity are analysed. In the paper are also analysed the components of enterprise value management cycles, namely: strategic planning of investment value, operational planning, value creation, monitoring and management of value leading factors, system of motivation and compensation and system of communications with investors.