The economic environment is now in a difficult situation and it is looking for way to overrun this low. There are more and more examples that this time people find a solution through sharing economy. We will present here the potential and some barriers for the eastern part of Europe, for Romania. We will present here also some cultural lag that influence and will influence a more and more the economic system and will show some aspects that happens in socio-economic world due to the changes in technology and especially because those changes are happening more quickly than other changes creating some gaps. So, this period of time between the appearance of the new social technologies and the whole process of implementation of its forces will have a great impact within the economy. There will be highlighted some dissimilarities about the limitation and advantage that the share economy through social technologies will have into the rural compare to urban area.