The economic potential of entrepreneurial business unit in itself a complex, dynamic, hierarchical and statistical mutual relations. We can distinguish structural elements of its potential spread across levels of the system. Each structural element of the system can be considered both as an independent and as a subsystem in another system a higher level. By implementing this approach, we structure the economic potential of commercial and entrepreneurial entity. In addition, this structure must match the actual conditions and to help resolve issues arising in commercial and entrepreneurial activity.