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<cfResPubl>
<cfResPublId>ibn-ResPubl-3321</cfResPublId>
<cfResPublDate>2009-06-01</cfResPublDate>
<cfVol>67</cfVol>
<cfIssue>3</cfIssue>
<cfStartPage>56</cfStartPage>
<cfISSN>1810-9136</cfISSN>
<cfURI>https://ibn.idsi.md/ro/vizualizare_articol/3321</cfURI>
<cfTitle cfLangCode='RO' cfTrans='o'>Convergenţa exigenţelor consumatorilor spre
promovarea marketingului societal de către întreprinderile autohtone
</cfTitle>
<cfAbstr cfLangCode='RO' cfTrans='o'>Pare paradoxal, dar între cerin ele consumatorilor i 
 ofertele produc torilor au existat dintotdeauna divergen e: 
 ceea ce a f cut ca s existe, la momente diferite, diverse 
 forme de pia : absorb ia (pia a vânz torului) i presiunea 
  (pia a cump r torului). Dar formele extreme sau „pure” nu 
      „produc” eficien pe termen lung, fiindc unii subiec i sunt 
          marginaliza i i înregistreaz pierderi, ceea ce-i face s 
           p r seasc mediul de afaceri, de unde se poate conchide c 
           existen a unei afaceri se datoreaz posibilit ii de câ tig a 
            tuturor p r ilor implicate. Consumatorii doresc s ob in 
            cele mai bune produse la cele mai accesibile pre uri, iar 
            antreprenorii doresc s ob in cele mai mari venituri – 
              formul evaziv nedefinit , îns , dac se analizeaz ca un 
               proces economic, în profunzime s-ar putea s existe formula 
                succesului, bazată
                şi pe un compromis, definit sub 
                conceptul de marketing societal. 
</cfAbstr>
<cfAbstr cfLangCode='EN' cfTrans='o'>Is seems to be amazing but there were always some
diversions between consumers’ demand and producers’
   supply: the factors contributing to the existence of different
  types of the market during different times; those are the
 absorption (the vendor’s market) and the pressure (the
  consumer’s market). But the “extreme” or “pure” types
           don’t “produce” the long-term efficiency because some
                subjects are marginalized and are recording losses-which
               make them to leave the environment of business. So, it is
              possible to conclude that the existence of some business is
             carried out due to the possibility of earning to the all-
            dealing parties. The consumers wish to obtain the best
           products at the most favorable prices; and the entrepreneurs
          wish to obtain the biggest profit- the formula which is not
         clearly defined but analyzing it as an economic process it
        would be possible to find that there is the formula of success
       founded on a compromise, as well, defined as societal
      marketing.
</cfAbstr>
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<cfStartDate>2009-06-01T24:00:00</cfStartDate>
<cfFamilyNames>Grigoraş</cfFamilyNames>
<cfFirstNames>Maria</cfFirstNames>
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