Social problems and the changing reality require new and new approaches and services. Social assistance is the system that will be at the forefront in any formula, in the vanguard, to provide the necessary support at all social levels, creating new values, which are ultimately assumed by society as a whole. In this endeavor, social assistance comes with social innovations in various forms that ensure social autonomy, improving the quality of human life at the collective and individual level. As a field, social innovation is more anchored in practical models and less theorized, combining several disciplines, types of actors and sectors. According to Murray et al. (2010) “innovations that are social in both ends and means. Specifically, we define social innovations as new ideas (products, services, and models) that simultaneously meet social needs and create new social relationships or collaborations. In other words, they are innovations that are both good for society and enhance society's ability to act." Social innovation in the social sphere is characterized by cooperation and a high sensitivity for innovative risks. With the emergence of the welfare state, a new professional sector of social assistance developed, and then also of social expertise based on the development of social welfare through social entrepreneurship actions. The problem of investigation: Processes at one social level can influence or trigger processes at another level depending on the conditions of the context, in both directions. The interconnectedness of levels also conditions the actions of institutions to adopt new models of approaching social problems. The object of the research: Social entrepreneurship as an innovation in solving social problems at the community level to ensure social wellbeing. The purpose of the research: the valorization of social entrepreneurship through the prism of innovations in the context of ensuring social welfare.