This preliminary analysis examines the influence of digitalization, globalization, and localization megatrends on the dynamics of global advertising services. The spread of bilingualism and multilingualism in advertising is attributed to globalization and emerging new media forms. English is often used as the common core language in global advertising, mixed with local languages in innovative ways. The globalization or localization of different cues in advertising, such as advertising copy, brand name, spokesperson, and brand logo, can influence consumers' perception of brand globalness. The paradox of globalization and localization in international advertising has been a subject of debate, with attempts to examine standardization versus adaptation strategies. Local identity has been influenced by globalization, particularly through new media platforms like YouTube. Globalization has also led to changes in diets and advertising preferences. The digitization of advertising has disrupted the traditional relationship between advertisers, agencies, and media, with the industry adapting to the challenges posed by digital platforms. Multinational automotive companies employ different advertising approaches and localization strategies to adapt to local markets. While some argue for a globalized marketplace with universal advertising appeals, research suggests that advertising is strongly influenced by local culture. Brand gender can indirectly impact consumer-based brand equity through consumer-brand engagement and brand love on social media platforms like Facebook.