Protecting, maintaining, and enhancing the value of built heritage is an ongoing process of developing its links with society. The research conducted has underscored the distinct nature of built heritage as a valuable object over time, the significance of maintaining its value, identifying those responsible for safeguarding, and other unique aspects of its protection. Preserving the condition and worth of the built heritage is a responsibility for all individuals. At present, the worth of the built heritage in the Historic Centre of the town is under consideration. Chisinau faces several threats, namely: unsustainable and improper urbanization; the respective attitudes of the Municipality and the Local Public Administration; inadequate training of heritage specialists for addressing problems; defacement of built heritage by graffiti; and inadequate enforcement of legislation protecting cultural heritage sites and insufficient penalization for its breach. This paper proposes solutions to enhance the value of the city’s-built heritage by incorporating them into the tourist and commercial sectors while converting them into eco-friendly properties. The primary hurdles lie in devising a collection of suggestions to enhance the circumstances regarding the appreciation of Chisinau city's cultural legacy.