Articolul precedent |
Articolul urmator |
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Ultima descărcare din IBN: 2024-05-14 08:58 |
Căutarea după subiecte similare conform CZU |
339.138 (436) |
Probleme generale ale comerțului. Piața (827) |
![]() CORLATEANU, Elena. Portretul chinezesc: metodă de cercetare în marketing. In: Interuniversitaria, Ed. 19, 4 mai 2023, Bălți. Bălți, Republica Moldova: Universitatea de Stat „Alecu Russo" din Bălţi, 2023, Ediția 19, Vol.1, pp. 5-14. ISBN 978-9975-50-303-7.. |
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Interuniversitaria Ediția 19, Vol.1, 2023 |
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Conferința "Interuniversitaria" 19, Bălți, Moldova, 4 mai 2023 | ||||||
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CZU: 339.138 | ||||||
Pag. 5-14 | ||||||
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The article describes the technique of the Chinese portrait and its application on the basis of the "Alecu Russo" State University in Balti. In marke-ting, the Chinese portrait represents a qualitative and creative study technique, which consists in translating the studied object into a completely different universe, and the results of the research provide a wide range of information on the brand or activity being researched. |
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Cuvinte-cheie marketing, marketing research, qualitative research, quantitative research |
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