The article analyzes the issues of personality education in the sphere of culture. The features of the content and organization of the process of teaching culture aimed at the formation and disclosure of the cognitive potential of students are characterized. The upbringing and formation of a creative personality and its ideals by means of art puts forward high demands in educational institutions. It is artistic culture through art that reveals a rich world in the spiritual culture of mankind in the diversity of its genres, styles, based on the achievement of national culture, its originality and contribution to the world cultural heritage.