Due to the fact that the use of logistics principles in the activities of enterprises makes it possible to move away from the separate management of the functions of the movement of goods flow and to integrate them, the issue of organization and management in the logistics chain "production - marketing" of finished products is of particular relevance and importance, which is associated with the final the goal of the enterprise's market strategy is to satisfy consumer demand to the fullest extent by ensuring the availability of products for end consumers.