The collective psyche is defined as the set of ideas and practices that members of society consider appropriate for the given moment. However, such paradigms can be harmful to society itself when they undermine cultural identity, sense of history and ecological integrity. This paper will explore a methodology for cultural recovery through the type of tourism that is based on social entrepreneurship and oriented towards experiences of consciousness. This methodology is currently being developed by a consortium of national and international organisations in Moldova. It is being implemented in phases and shows promising preliminary results. While the network of cultural-historical sites is still being assembled, its guiding purpose is to turn society's attention to its own land, to promote a sense of patriotism and national identity. This project is being studied, developed and implemented over the last 6 years, and this paper will share the preliminary results and present the future trajectory.