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Ultima descărcare din IBN: 2024-01-10 11:38 |
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004.738.5:339.138 (1) |
Comunicații între calculatoare. Rețele de calculatoare (524) |
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SM ISO690:2012 ПОПИЛЬ, Геннадий. Использование приложения дополненной реальности в маркетинге. In: Проблемы и вызовы экономики региона в условиях глобализации , Ed. 8, 22 decembrie 2022, Comrat. Comrat, Republica Moldova: Tipografia "Centrografic”, 2022, Editia 8, pp. 216-220. ISBN 978-9975-3526-4-2.. |
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Проблемы и вызовы экономики региона в условиях глобализации Editia 8, 2022 |
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Conferința "Проблемы и вызовы экономики региона в условиях глобализации " 8, Comrat, Moldova, 22 decembrie 2022 | ||||||
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CZU: 004.738.5:339.138 | ||||||
Pag. 216-220 | ||||||
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Abstract.This article proposes an augmented reality application MyStyle that allows the user to view in real time the product they want to buy, while changing the characteristics that suit your tastes and needs before buying. The offer includes a design application that includes a catalog of living room, dining room and bedroom furniture; the user will be able to change the characteristics of size, color and texture in a way that emphasizes the interaction with the consumer, the ability to show up-to-date information about the furniture as they are rendered and modified is added, this allows to reduce the uncertainty of the user and at the same time allow for a collaborative action where the user is the protagonist. The My Style AR augmented reality app can be used on handheld devices that support Level 2.0 augmented reality. |
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Cuvinte-cheie Использование приложения дополненной реальности в маркетинге |
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