| Articolul precedent |
| Articolul urmator |
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 168 23 |
| Ultima descărcare din IBN: 2023-09-26 21:23 |
| Căutarea după subiecte similare conform CZU |
| 663.25(478-29):339.138 (1) |
| Vin. Producerea vinului. Oenologie (443) |
| Probleme generale ale comerțului. Piața (816) |
 SM ISO690:2012АРИКОВА, Зиновья, АРИКОВА, Любовь. Потребительское предпочтение как основа позиционирования винодельческой продукции на региональном рынке АТО Гагаузия. In: Проблемы и вызовы экономики региона в условиях глобализации , Ed. 8, 22 decembrie 2022, Comrat. Comrat, Republica Moldova: Tipografia "Centrografic”, 2022, Editia 8, pp. 36-42. ISBN 978-9975-3526-4-2.. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Проблемы и вызовы экономики региона в условиях глобализации Editia 8, 2022 |
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Conferința "Проблемы и вызовы экономики региона в условиях глобализации " 8, Comrat, Moldova, 22 decembrie 2022 | ||||||
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| CZU: 663.25(478-29):339.138 | ||||||
| Pag. 36-42 | ||||||
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The article focuses on the consumer preferences for specific wine brands, awareness of product labeling, as well as a system of marketing methods, strategies and tools, the use of which ensures the formation of alcoholic beverages brand by positioning the product in the regional market. |
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| Cuvinte-cheie marketing, positioning, consumer preferences, marketing research, market segmentation., marketing, positioning, consumer preferences, marketing research, market segmentation. |
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