In the context of globalization, which is characterized by complexity and frequent changes, entrepreneurs in various fields of activity are challenged to constantly look for new opportunities and use new approaches in entrepreneurship. Thus, the development of start-ups becomes an important objective of the functioning of the national economy. The improvement of technologies and the optimization of the production process are important factors in ensuring competitiveness, which occupy an increasingly important role. In this context, start-ups become an important factor in the development of innovative activities, supporting small and medium-sized enterprises and increasing the attractiveness of the country's investment climate. A startup always wants to offer the customer a new and interesting solution to the problem, in this sense, a startup is always primarily creative and innovative.