Physical culture and sports organizations are the most important subjects of market relations in the field of physical culture and sports. Service - any activity or benefit that one party can provide to another that is generally intangible and does not result in the forfeiture of anything. The production of services may or may not be associated with a commodity in its material form. The main task of management in the field of physical culture, health improvement and sports services is to intentionally influence the workers of the physical culture organization to create conditions to meet the needs of people in physical culture and sports services, to increase the efficiency and the quality of this work, to ultimately receive financial return. It should be emphasized right away that a significant amount of literature is devoted to service issues, a large number of definitions of this concept are known. Here is the one most frequently used by specialists in the field of studying the service sector. This was provided by renowned marketing expert Philip Kotler.