Modern sports management generates new requirements for human resources in this field, which must fulfill new functional tasks in accordance with the strategic objectives of the sports entity. The sports manager is a key figure in a sports organization that works in the market, as it carries out its activity for the benefit of other people. The sports manager leads the team, defines the general and specific objectives of the organization, communicates efficiently, makes decisions in the “people-purpose” chain of actions, negotiates and concludes partnerships, fulfilling a series of roles at the institutional level. All roles are interdependent and interact to create a coherent whole. The professional competence of a sports manager, his knowledge, skills is constantly manifested in two main directions: technological and socio-psychological. The main criterion for the success and quality of the sports manager activity, as a rule, is the financial performance of the sports organization. The introduction of professional standards will allow the development of new job descriptions, as well as the adoption of regulatory acts in this regard, while defining more advanced methods to ensure the motivation of employees, including certification of the qualification category award. The job titles included in the professional standards approved at national level can be used for the elaboration of the staff statements of the sports organizations, as well as for the elaboration of the job descriptions, the employment contracts concluded with the employees of the sports entity, coordinated with positions included in the Classification of occupations adopted at national level and of the qualifications for the functions and professions accordingly described.