It is stated that there is a general crisis condition of contemporary culture due to globalization and the resulting weakening of the ideological competence of the person. The peculiarities of this situation in sport are analysed. It is stressed the importance of the psychological component in adequate understanding by a person of the current state of things. It is noted the necessity of modernization of this component in the case of sports psychology, which involves the convergence of sport psychology with philosophy primarily with the philosophical anthropology and ethics. It is justified the possibility of "new psychology" of profound understanding of such fundamental issues in the theory of sports such as the essence of sports activities, nature of competitive relations, the impact of sports on personality, physical action of the athlete, psychological preparation of a person in sport.