Consumer perceptions of nutrition and health claims from food labels in Romania
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GEORGESCU, Checilia, BIRCA, Adriana, MIRONESCU, Monica, TIŢA, Mihaela Adriana, SHAMTSYAN, Mark, MIRONESCU, Ion Dan, TIŢA, Ovidiu. Consumer perceptions of nutrition and health claims from food labels in Romania. In: Journal of Hygienic Engineering and Design, 2016, nr. 16, pp. 13-18. ISSN -.
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Journal of Hygienic Engineering and Design
Numărul 16 / 2016 / ISSN - /ISSNe 1857-8489

Consumer perceptions of nutrition and health claims from food labels in Romania


Pag. 13-18

Georgescu Checilia1, Birca Adriana2, Mironescu Monica1, Tiţa Mihaela Adriana1, Shamtsyan Mark3, Mironescu Ion Dan1, Tiţa Ovidiu1
 
1 Lucian Blaga University Sibiu,
2 Technical University of Moldova,
3 Saint-Petersburg State Institute of Technology
 
 
Disponibil în IBN: 15 august 2022


Rezumat

Label is the most important thing when you want to buy food. When deciding which foods to buy information to labels about nutrition and health it may not be clear to many consumers. What was the best choice for healthiest? The purpose of this study is to analyses consumer’s understanding and used of nutrition labels from food products. This research is descriptive, as it attempts to describe perceptions, attitudes, and self-reported practices of consumers regarding the topic of nutrition labeling. Data for this study was obtained from consumer questionnaire, in February - June 2015, in Sibiu city from Romania. 507 questionnaires were completed from people from different sex, age, culture, education and monthly earning. The information on questionnaires were processed and interpreted used excel program. Significant differences were found on the use and understanding of nutrition labels from Romanian consumers. From 507 consumers from Romania, 218 of respondents (~38%) consider that the price is the most important in the decision to buy a product, 129 (~22 %) consider the nutrition value, 179 (~31%) consider the brand and 54 (~9%) consider that packaging de- sign influence their decision to buy a product. About the understandability of nutrition labels, the respondents considers very easy for understanding the following: the „list of ingredients” - 216 of respondents (~44%); „fat content” - 225 of respondents (~35%); „proteins” - 151 of respondents (~33%); „energy” - 202 of respondents (~33%). Consumers from Sibiu are increasingly exposed to a wide variety of messages about the relationship be tween diet and health and there is widespread interest in the nutritional content of food. Information about nutrition and health in the press can appear complex of conflicting and it may not be clear to many consum- ers what the healthiest choice is when deciding which foods to buy. 

Cuvinte-cheie
Food labelling, Health food. perception, nutrition and health claims