Выявление ключевых направлений развития коммуникационной деятельности общественной ассоциации «Media Birlii-Uniunia Media»
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2023-02-08 14:28
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070(478-29):339.138 (1)
Ziare. Presă. Jurnalism (561)
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ГЕНОВА, Светлана. Выявление ключевых направлений развития коммуникационной деятельности общественной ассоциации «Media Birlii-Uniunia Media». In: Ştiinţă, educaţie, cultură , Ed. 2022, 11 februarie 2022, Comrat. Comrat, Republica Moldova: Universitatea de Stat din Comrat, 2022, Vol.1, pp. 99-104. ISBN 978-9975-83-176-5; 978-9975-83-177-2.
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Ştiinţă, educaţie, cultură
Vol.1, 2022
Conferința "Ştiinţă, educaţie, cultură"
2022, Comrat, Moldova, 11 februarie 2022

Выявление ключевых направлений развития коммуникационной деятельности общественной ассоциации «Media Birlii-Uniunia Media»

CZU: 070(478-29):339.138

Pag. 99-104

Генова Светлана
 
Комратский государственный университет
 
 
Disponibil în IBN: 28 martie 2022


Rezumat

The publication presents a part of the results of the study, which summarizes the analysis of the useful experience in the formation of the communication activities of the Public Association "Media Birlii- Uniunia Media" (ATU Gagauzia, Republic of Moldova) based on marketing analysis. The main components of the organization's development activities in the direction of strengthening its reputation of its information portal LAF.md are briefly disclosed, the results of practical research on the organization's communication activities within the framework of a number of implemented projects are presented, the expediency and effectiveness of the implementation of communication tools are substantiated.

Cuvinte-cheie
marketing communication activities, marketing analysis, public association, information portal, information product consumers