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| Ultima descărcare din IBN: 2024-03-18 20:55 |
 SM ISO690:2012MUNTEANU, Ștefan, POPA, Marina. Tucano – model autohton de succes în procesul de internaționalizare. In: Simpozion ştiinţific al tinerilor cercetători , Ed. 19, 16-17 aprilie 2021, Chişinău. Chişinău Republica Moldova: Departamentul Editorial-Poligrafic al ASEM, 2021, Ediţia 19, Vol.3, pp. 73-75. ISBN 978-9975-155-43-4 (PDF). 10.5281/zenodo.5669933 |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Simpozion ştiinţific al tinerilor cercetători Ediţia 19, Vol.3, 2021 |
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Simpozionul "Simpozion ştiinţific al tinerilor cercetători" 19, Chişinău, Moldova, 16-17 aprilie 2021 | ||||||
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| JEL: M14, M16 | ||||||
| Pag. 73-75 | ||||||
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A lot of people think that starting a business in the Republic of Moldova is problematic, developing and promoting it is difficult and an eventual business expansion in nearly impossible. That is because Moldova is among the poorest countries in Europe with a small lower-middle-income economy. Still there are local businesses that doubt it and manage to have success here and even abroad. Tucano Coffee is one of them. This article aims to justify why Tucano Coffee is considered a local model of success in the internationalization process by analyzing its history, philosophy, vision, mission, business model and business partners and its business expansion. |
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| Cuvinte-cheie business expansion, internationalization, coffee industry, TucanoCoffee |
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