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| Ultima descărcare din IBN: 2022-10-07 19:46 |
 SM ISO690:2012МАТВЕЕВА, Елена. Event-маркетинг в интегрированных маркетинговых коммуникациях: теоретический аспект. In: Asigurarea viabilității economico-manageriale pentru dezvoltarea durabilă a economiei regionale în condițiile integrării în UE, 16-17 septembrie 2016, Bălți. Bălți: Editura acreditata CNCSIS, 2017, pp. 74-77. ISBN 97 8-606-13-3 6-11 -5. |
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| Asigurarea viabilității economico-manageriale pentru dezvoltarea durabilă a economiei regionale în condițiile integrării în UE 2017 | ||||||
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Conferința "Asigurarea viabilitifii economico-mana geriale pentru dezvoltarea durabill a economiei regionale in conditiile integrlrii in UE" Bălți, Moldova, 16-17 septembrie 2016 | ||||||
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The article discusses various interpretations of the concept of event, event-marketing, revealed similarities and differences in domestic and foreign authors. Special attention is paid to the inadmissibility of identifying eventmarketing and event-management. |
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| Cuvinte-cheie event, event-marketing, event-management, Advertising, promotion, brand |
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DataCite XML Export
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