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| Ultima descărcare din IBN: 2022-11-14 12:08 |
 SM ISO690:2012ARICOVA, Liubov. Consumer preferences as a basis for positioning wine-making products in the regional market of the ATU Gagauzia. In: Development through research and innovation : - 2021, Ed. 2, 27 august 2021, Chişinău. Chișinău, Republica Moldova: Complexul Editorial, INCE, 2021, Ediția 2, pp. 10-15. ISBN 978-9975-155-54-0. 10.5281/zenodo.5732859 |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Development through research and innovation Ediția 2, 2021 |
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Conferința "Development through research and innovation" 2, Chişinău, Moldova, 27 august 2021 | ||||||
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| JEL: M3 | ||||||
| Pag. 10-15 | ||||||
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The article focuses on the consumer preferences for specific wine brands, awareness of product labelling, as well as a system of marketing methods, strategies and tools, the use of which ensures the formation of alcoholic beverages brand by positioning the product in the regional market. |
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| Cuvinte-cheie positioning, consumer preferences, marketing research, market segment |
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