The scientific publication is devoted to revealing of the marketing potential of the wine products of the Republic of Moldova on the new markets. The main idea of the scientific publication is the identification of a set of marketing potentialities determining success of the Moldovan wine-makers in terms of discovery of new consumer markets (EU countries, example Poland). In the article identified and presented a brief description of the main blocks of the marketing potential , in the context of product policy of the wineries. The promotional directions of the wineries of Republic of Moldova, which proposed on the consumer alcohol market of Poland, should strengthen its market position.