This approach discusses the historical landmarks regarding the establishment of the (unconventional) Folklore Archive of the Institute of Romanian Philology „Bogdan PetriceicuHasdeu” and the evolution of the processes of documentation, conservation, safeguarding, research and capitalization of collective memory stored in that entity. The premises and results obtained in the various digitization projects / initiatives applied at the beginning of the current century aimed to encourage and facilitate scientific research by identifying and optimizing measures to preserve archival materials at risk of degradation. Referring to the current state of the intangible cultural heritage, we identify two aspects. On the one hand, the historical factors that led to the „advanced economic stagnation” of this geographical area have contributed to the preservation and continuous promotion of traditional, pre-industrial ways of life in the twentieth century, revealing at the beginning of the millennium a rich background of arguments regarding the customs and ethnofolkloric creations of the rural communities not investigated so far. On the other hand, the modernization and evolution of information technologies since the beginning of the 21st century have created premises and contexts that have led, unfortunately, to the mutation or disappearance of many ethnosocial phenomena of affirmation of traditional culture. Consequently, the two aspects incited numerous discussions on the conservation and management of the intangible cultural heritage of the Republic of Moldova both in academia and in other cultural institutions, but which, due to political, historical, social, moral conditions, etc., did not result in any concrete action. Thanks to programs for archiving endangered materials, offered by international funds, many institutions holding collective memory have managed to partially safeguard their collections of ethnofolkloric materials. The successful experiences are also due to the fact that specialists in the field have understood that the possibilities of digital and multimedia technologies are vast, and promoting and capitalizing on our intangible cultural heritage in digital format on the web is an opportunity to increase visibility and cultural diversity of various geocultural spaces. Moreover, the national treasury, which is in a permanent struggle for existence in the world of great technological achievements, has a new chance to invigorate the attention of the local public, and its digitization is the successful finality of measures of identification, documentation, conservation, research, transmission, promotion, reconditioning and enhancement of ethnofolkloric material recorded in the field