With the explosion of the process of globalization, with the emergence of new cultural paradigms and kitch, communication in popular art, under the infl uence of cultural dynamism, is marked by new forms and mutations. Being understood as a form of social consciousness, having its roots in the deepest horizons of material and spiritual life, in the worldly conception of man in the traditional environment, the problem of cultural communication in popular art has always been in the attention of the scientifi c community. The issue of cultural communication is also addressed in this study. We insist on the idea that in the traditional system, the relationship between individuals was balanced by the harmony between the social and environment. Traditional man thought of symbols and his entire universe was subject to cultural genetic codes. The communication link in this environment was the village and its people. Today, however, the value of the village has other connotations, we no longer communicate through codes, traditional values have been aff ected by the process of cultural dynamism. The dynamics of social life determined a whole series of mutations at the level of the act of communication. Today they communicate diff erently because they think diff erently.