Analiza gamei sortimentale şi estimarea calităţii mărfurilor electrocasnice comercializate pe piaţa de consum a mun. Chişinău
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GARABAJIU, Cristina, CERNAVCA, Mihail. Analiza gamei sortimentale şi estimarea calităţii mărfurilor electrocasnice comercializate pe piaţa de consum a mun. Chişinău. In: Simpozion ştiinţific al tinerilor cercetători , Ed. 18, 19-20 iunie 2020, Chişinău. Chişinău Republica Moldova: Departamentul Editorial-Poligrafic al ASEM, 2020, Ediţia 18, pp. 276-278. ISBN 978-9975-75-975-5..
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Simpozion ştiinţific al tinerilor cercetători
Ediţia 18, 2020
Simpozionul "Simpozion ştiinţific al tinerilor cercetători"
18, Chişinău, Moldova, 19-20 iunie 2020

Analiza gamei sortimentale şi estimarea calităţii mărfurilor electrocasnice comercializate pe piaţa de consum a mun. Chişinău

JEL: L15

Pag. 276-278

Garabajiu Cristina, Cernavca Mihail
 
Academia de Studii Economice din Moldova
 
 
Disponibil în IBN: 6 august 2020


Rezumat

The 21st century imposes a fast pace to humanity so that everyone tries to find effective means and methods of adaptation and cohabitation. Even the most banal daily needs occupy a large part of our free time, which in current conditions is limited to the maximum. The clothes dryer is a relatively new product for local consumers, which gives them comfort, low time, quality, efficiency and diversity. In order to determine the quality and assortment of clothes dryer products from the AEG, Electrolux, Candy, Bosch and Samsung brands, sold ed in the ELECTROPLUS store were analyzed. The research was focused on the analysis of quality characteristics such as: drying quality, during capacity, energy efficiency class and costs, as well as noise quality indices, dimensions, and weight. Were identified the customers` preferences and was observed a particular interest in this product, the market demand being increasing. After the organoleptic analysis it was founded that the products correspond to the marketing requirements and parameters indicated in the technical documentation.

Cuvinte-cheie
assortment, Quality, clothes dryer, conformity