Articolul precedent |
Articolul urmator |
695 79 |
Ultima descărcare din IBN: 2024-04-25 21:08 |
SM ISO690:2012 ZATÎC, Iuliana, ŢURCAN, Galina. Marketingul politic și manipularea politică. In: Simpozion ştiinţific al tinerilor cercetători , Ed. 18, 19-20 iunie 2020, Chişinău. Chişinău Republica Moldova: Departamentul Editorial-Poligrafic al ASEM, 2020, Ediţia 18, pp. 239-242. ISBN 978-9975-75-975-5.. |
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Simpozion ştiinţific al tinerilor cercetători Ediţia 18, 2020 |
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Simpozionul "Simpozion ştiinţific al tinerilor cercetători" 18, Chişinău, Moldova, 19-20 iunie 2020 | ||||||
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JEL: F68 | ||||||
Pag. 239-242 | ||||||
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Rezumat | ||||||
This article is about political marketing and political manipulation. Political marketing itself is an integrative field, one on the border between marketing and politics. The article provides definitions of marketing and political marketing and examines the dimensions of political marketing. The article also examines the political manipulation that can be found in all societies. The article finally examines the possibility of citizens not being manipulated. For this, they must be well informed, have a broad and in-depth knowledge of the political sphere. In this way, they will be able to choose the right political choice. Both political institutions and civil society institutions must participate in the political information and socialization of citizens in democratic societies. |
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Cuvinte-cheie marketing, political marketing, political manipulation, techniques of political manipulation, political advertising, politics. |
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