Exploring the importance of clothing trademark for students (Explorarea importanței mărcii comerciale a hainelor pentru studenți)

Sliusari Anastasia; Zgherea Georgetta

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361

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2022-04-07 21:13

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SLIUSARI, Anastasia, ZGHEREA, Georgetta. Exploring the importance of clothing trademark for students (Explorarea importanței mărcii comerciale a hainelor pentru studenți). In: Simpozion ştiinţific al tinerilor cercetători , Ed. 18, 19-20 iunie 2020, Chişinău. Chişinău Republica Moldova: Departamentul Editorial-Poligrafic al ASEM, 2020, Ediţia 18, pp. 114-116. ISBN 978-9975-75-975-5..

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Simpozion ştiinţific al tinerilor cercetători
Ediţia 18, 2020

Simpozionul "Simpozion ştiinţific al tinerilor cercetători"
18, Chişinău, Moldova, 19-20 iunie 2020

Exploring the importance of clothing trademark for students (Explorarea importanței mărcii comerciale a hainelor pentru studenți)

JEL: M3 Marketing and Advertising; M370 Advertising; Brand

Pag. 114-116

Sliusari Anastasia, Zgherea Georgetta

Academia de Studii Economice din Moldova

Disponibil în IBN: 3 august 2020

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Rezumat

Nowadays, the market is crowded with various clothing trademark. So, does trademark influence on student`s decision, or are there another factors?

Cuvinte-cheie
trademark, clothes, students

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