| Conţinutul numărului revistei |
| Articolul precedent |
| Articolul urmator |
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 960 28 |
| Ultima descărcare din IBN: 2024-03-22 13:48 |
| Căutarea după subiecte similare conform CZU |
| 339.1+338.2 (1) |
| Probleme generale ale comerțului. Piața (816) |
| Politică economică. Controlul economiei. Conducerea economiei. Planificare economică (437) |
 SM ISO690:2012BLAGORAZUMNAYA, Olga, ROBU, Elena. The marketing strategies in innovative development of higher education institutions. In: EcoSoEn, 2020, nr. 1-2, pp. 38-45. ISSN 2587-344X. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| EcoSoEn | ||||||
| Numărul 1-2 / 2020 / ISSN 2587-344X /ISSNe 2587-425X | ||||||
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| CZU: 339.1+338.2 | ||||||
| JEL: М31, О32 | ||||||
| Pag. 38-45 | ||||||
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| Rezumat | ||||||
The article substantiates the need of developing a marketing strategy for the innovative development of higher education institutions. Depending on the nature of innovation there are identified types of marketing strategies. There are also given characteristics of a combined marketing strategy, taking into account the innovative development of a higher educational institution. Peculiarities of managing the combined marketing strategy of the university's innovative development are determined and explained. |
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| Cuvinte-cheie combined marketing strategy, diversification, higher education institution, educational services, innovative development, strategic innovations, комбинированная маркетинговая стратегия, диверсификация, высшее учебное заведение, образовательные услуги, инновационное развитие, стратегические инновации |
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