Cuvinte-cheie (15): Digital Generation (1), Creation of Motivational Components (1), Consumer Competence (1)
Scopus Author IDConsumer competence in social commerce: the context of the theory of generations and the transformation of business processes in the service sector |
Lipatova Anna1 , Gatina Elvira1 , Valeeva Yulya2 , Yelesin Evgeniy3 , Shargu Lilia4 |
1 Kazan Federal University, 2 Kazan Cooperative Institute, 3 University of Management «TISBI», Russia, 4 University of European Studies of Moldova |
Cogito |
Vol. 15, / 2023 / ISSN 2068-6706 / ISSNe 2247-9384 |
Disponibil online 26 December, 2023. Descarcări-10. Vizualizări-156 |