In the article the authors note that the system of tourism is constantly adapting to continuous changes in tourist preferences, forcing to improve the quality of services provided, while creating new types of tourism and services. In order to refract the situation, state support measures are being developed and implemented in the conditions of the crisis: a series of TV programs promoting recreation in Azerbaijan is being created, and exhibition areas are allocated at no charge to the regions. In this case, an important role is played by economic growth in production. Thus, research on reproductive processes has made it possible to identify certain features of these processes in the tourism system, which include expanded reproduction of fixed assets, tourist infrastructure, tourists and attractors, since it is necessary to note the importance of maximizing the life cycles of tourism, through their integration into reproductive processes, extension of the life cycle. In addition, the life cycles and reproduction processes of each enterprise should be coordinated with the development of infrastructure.