More and more specialists, including from our country, are busy developing the competitiveness of the products and services. Most of them believe that if we want to accomplish this, we must work with energy and conviction upon the important factors of the product/service competitiveness as it follows: technical factors: technique characteristics; financial factors: price/rate, the payment conditions; support factors: the extra services (“the service”) bound to a product/service in order to increase its added value (for example: by maintaining, instruction, consultancy, supply of change products and others); sale factors: delivery term, delivery conditions, the ways of distribution/sale and others. All these factors should be oriented in order to satisfy the clients’ exactingness, demands and expectations.