Evaluarea eficacității a marketingului intern
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339.138:005.585:005.95 (1)
General questions of trade and commerce. Market (827)
Management operations. Direction (306)
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TRUSEVICI, Ala, CHISELIOV, Lilia. Evaluarea eficacității a marketingului intern. In: Buletinul ştiinţific al Universităţii de Stat ”Bogdan Petriceicu Hasdeu” din Cahul, Seria ”Științe economice”, 2015, nr. 1(13), pp. 83-90. ISSN 1875-2723.
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Buletinul ştiinţific al Universităţii de Stat ”Bogdan Petriceicu Hasdeu” din Cahul, Seria ”Științe economice”
Numărul 1(13) / 2015 / ISSN 1875-2723

Evaluarea eficacității a marketingului intern
CZU: 339.138:005.585:005.95

Pag. 83-90

Trusevici Ala, Chiseliov Lilia
 
Universitatea de Stat „Bogdan Petriceicu Hasdeu“, Cahul
 
 
Disponibil în IBN: 2 octombrie 2015


Rezumat

The article deals with the issue of assessing the effectiveness of the use of marketing personnel, which is one of the issues discussed in modern management. A method by which you can evaluate the effectiveness of interventions. Its use will enable the company to make informed decisions and get the best value on investment.

Cuvinte-cheie
Marketinga personalului, evaluare a eficienței de marketing,

efectul concurrent.

Dublin Core Export

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<dc:creator>Trusevici, A.</dc:creator>
<dc:creator>Chiseliov, L.</dc:creator>
<dc:date>2015-06-30</dc:date>
<dc:description xml:lang='en'>The article deals with the issue of assessing the effectiveness of the use of marketing personnel, which is one of the issues discussed in modern management. A method by which you can evaluate the effectiveness of interventions. Its use will enable the company to make informed decisions and get the best value on investment.</dc:description>
<dc:source>Buletinul ştiinţific al Universităţii de Stat ”Bogdan Petriceicu Hasdeu” din Cahul, Seria ”Științe economice” 13 (1) 83-90</dc:source>
<dc:subject>Marketinga personalului</dc:subject>
<dc:subject>evaluare a eficienței de marketing</dc:subject>
<dc:subject>efectul concurrent.</dc:subject>
<dc:title>Evaluarea eficacității a marketingului intern</dc:title>
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