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339.138:005.585:005.95 (1) |
General questions of trade and commerce. Market (827) |
Management operations. Direction (306) |
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![]() TRUSEVICI, Ala, CHISELIOV, Lilia. Evaluarea eficacității a marketingului intern. In: Buletinul ştiinţific al Universităţii de Stat ”Bogdan Petriceicu Hasdeu” din Cahul, Seria ”Științe economice”, 2015, nr. 1(13), pp. 83-90. ISSN 1875-2723. |
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Buletinul ştiinţific al Universităţii de Stat ”Bogdan Petriceicu Hasdeu” din Cahul, Seria ”Științe economice” | ||||||
Numărul 1(13) / 2015 / ISSN 1875-2723 | ||||||
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CZU: 339.138:005.585:005.95 | ||||||
Pag. 83-90 | ||||||
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The article deals with the issue of assessing the effectiveness of the use of marketing personnel, which is one of the issues discussed in modern management. A method by which you can evaluate the effectiveness of interventions. Its use will enable the company to make informed decisions and get the best value on investment. |
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Cuvinte-cheie Marketinga personalului, evaluare a eficienței de marketing, efectul concurrent. |
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Dublin Core Export
<?xml version='1.0' encoding='utf-8'?> <oai_dc:dc xmlns:dc='http://purl.org/dc/elements/1.1/' xmlns:oai_dc='http://www.openarchives.org/OAI/2.0/oai_dc/' xmlns:xsi='http://www.w3.org/2001/XMLSchema-instance' xsi:schemaLocation='http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd'> <dc:creator>Trusevici, A.</dc:creator> <dc:creator>Chiseliov, L.</dc:creator> <dc:date>2015-06-30</dc:date> <dc:description xml:lang='en'>The article deals with the issue of assessing the effectiveness of the use of marketing personnel, which is one of the issues discussed in modern management. A method by which you can evaluate the effectiveness of interventions. Its use will enable the company to make informed decisions and get the best value on investment.</dc:description> <dc:source>Buletinul ştiinţific al Universităţii de Stat ”Bogdan Petriceicu Hasdeu” din Cahul, Seria ”Științe economice” 13 (1) 83-90</dc:source> <dc:subject>Marketinga personalului</dc:subject> <dc:subject>evaluare a eficienței de marketing</dc:subject> <dc:subject>efectul concurrent.</dc:subject> <dc:title>Evaluarea eficacității a marketingului intern</dc:title> <dc:type>info:eu-repo/semantics/article</dc:type> </oai_dc:dc>