Evaluarea eficacității a marketingului intern

Trusevici Ala; Chiseliov Lilia

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2024-06-20 19:25

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similare conform CZU

339.138:005.585:005.95 (1)

General questions of trade and commerce. Market (827)

Management operations. Direction (306)

Fields of management (319)

SM ISO690:2012

TRUSEVICI, Ala, CHISELIOV, Lilia. Evaluarea eficacității a marketingului intern. In: Buletinul ştiinţific al Universităţii de Stat ”Bogdan Petriceicu Hasdeu” din Cahul, Seria ”Științe economice”, 2015, nr. 1(13), pp. 83-90. ISSN 1875-2723.

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Buletinul ştiinţific al Universităţii de Stat ”Bogdan Petriceicu Hasdeu” din Cahul, Seria ”Științe economice”

Numărul 1(13) / 2015 / ISSN 1875-2723

Evaluarea eficacității a marketingului intern

CZU: 339.138:005.585:005.95

Pag. 83-90

Trusevici Ala, Chiseliov Lilia

Universitatea de Stat „Bogdan Petriceicu Hasdeu“, Cahul

Disponibil în IBN: 2 octombrie 2015

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The article deals with the issue of assessing the effectiveness of the use of marketing personnel, which is one of the issues discussed in modern management. A method by which you can evaluate the effectiveness of interventions. Its use will enable the company to make informed decisions and get the best value on investment.

Cuvinte-cheie
Marketinga personalului, evaluare a eficienței de marketing,

efectul concurrent.

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