The role of media strategies in the reflecting and building process of the socio-political reality is marked by a functional framework that triggers actions one after another. The strategies include items that belong to different dimensions, thus contributing to the development of the media functioning mechanism from an interdisciplinary perspective. The effectiveness of any media strategy depends on the quality of monitoring and scanning the activity environment and the environment in which we operate. The result of media strategies depends on the types of mass media that are drawn in this circuit. The ways to impose some hierarchies of the political events, public opinion are determined, on the one hand, by the actual conditions in which they take place, on the other hand they are established in accordance with the interests of the media institutions or other institutions. The socio-political reality, presented in a specific way, is a force oriented towards certain political actions and political leaders.