Once with the advent of marketing as a science, this area experienced a multilateral development, both horizontally and vertically. Thus, from the commercial area, it was extended in the social area, including in education. About educational marketing in the Republic of Moldova has begun to discuss recently. Many analyses of this subject are encountered at the level of higher education, but topics such as - which were premises for its occurrence in the Republic of Moldova and the causes of the uneven development in different levels of education, were not analysed systemically. At the same time, the chances of occurrence and development of educational marketing in Moldova on each education level were not been quantified.