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Ultima descărcare din IBN: 2024-04-11 13:28 |
Căutarea după subiecte similare conform CZU |
366.1+659.1 (2) |
Consumerism (156) |
Publicity. Advertising (175) |
SM ISO690:2012 BURBULEA, Rodica, DOMBROVSCHI, Ina. Abordări contemporane privind comportamentul consumatorilor și modele de investigare a influenței reclamei asupra comportamentului consumatorului. In: Promotion of Social and Economic Values in the Context of European Integration: 4th International Conference, Ed. 4, 3-4 decembrie 2021, Chişinău. Chișinău, Republica Moldova: 2021, Ediția 4, Vol.1, pp. 98-102. ISBN 978-9975-3527-1-0. |
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Promotion of Social and Economic Values in the Context of European Integration Ediția 4, Vol.1, 2021 |
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Conferința "Promotion of Social and Economic Values in the Context of European Integration" 4, Chişinău, Moldova, 3-4 decembrie 2021 | ||||||
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CZU: 366.1+659.1 | ||||||
Pag. 98-102 | ||||||
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Rezumat | ||||||
Advertising, as a component of today's world, accompanies our contemporaries constantly and everywhere and is considered one of the basic components of a mass communication system. Advertising penetrates all aspects of life, vigorously influencing it. The action offered by advertising affects the consumer's behavior and the decision to buy it, and the consumer, being an "open system", can only respond to the avalanche of information. The topicality of the research topic in studying the impact of advertising on consumer behavior is determined by the presence in modern society of pressing issues associated with the influence of advertising, public relations and media. |
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Cuvinte-cheie Advertising, consumer, behavior, consumer behavior, reclamă, consumator, comportament, comportamentul consumatorului |
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