Individuals are characterized by the wish for maintaining existent stereotypes, beliefs and/or representations. In the great majority of cases, they fear their transformation. The wish for permanence, the aim of self-preservation which ensures their identity prove to be, once again, much more powerful than the spirit of mobility, the orientation towards innovation, the need of change. Why does this happen? What are the social representations’ motives in rejecting the idea of transformation? How can one identify all the mental phenomena that stand at the core of this non-wish to keep abreast of the natural way of things, to face new challenges of time, to accept less common « reading grids of reality”? A possible answer to the questions above can be found at G. Eicholtz - E. Rogers ( these psychologists have succeeded to establish forty five years ago that the refusals occurring at the level of thinking and/or the level of human conduct take place because of „eight reactions of refusal”- (a) refusal out of ignorance, (b) refusal out of caprice, (c) refusal conditioned by the maintenance of the already acquired status-quo, (d) refusal out of social conformism, (e) refusal out of interpersonal reasons, (f) refusal trough substitution, (g) refusal because of lack of utility and (h) refusal motivated by „life experience”), at A. Guskin (who identifies eight causes of rejection of the modifications that appear at the level of social cognitions – the sense of competition and of vanity, authoritarism and dogmatism, the feeling of threatening and fear, prophecies that are fulfilled by themselves (prophéties qui s’accomplissent d’elles-mêmes)), at G. Watson ( who identifies eight causes of rejection of the modifications that appear at the level of social cognitions – homeostasis, habituation, priority, perception and selective retention, dependence upon the opinions of peers and superiors, respect for traditions, lack of self-confidence, uncertainty and turning to past) and at A. Neculau (who identifies eight causes of rejection of the modifications that appear at the level of social cognitions - the refusal originated by the wish to maintain a balance, the refusal motivated by the already acquired competence, the refusal that comes out of ignorance and finally the refusal as a result of social conformism).