Повышение уровня конкурентоспособности путем совершенствования стратегии взаимодействия с клиентами
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2023-05-10 12:13
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339.187 (31)
General questions of trade and commerce. Market (816)
SM ISO690:2012
ИСАЙЧЕНКОВА, Вероника, ХОДАНОВА, Анастасия. Повышение уровня конкурентоспособности путем совершенствования стратегии взаимодействия с клиентами. In: Ştiinţă, educaţie, cultură , 15 februarie 2020, Comrat. Comrat, Republica Moldova: Universitatea de Stat din Comrat, 2020, Vol.1, pp. 462-465. ISBN 978-9975-83-091-1.
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Ştiinţă, educaţie, cultură
Vol.1, 2020
Conferința "Ştiinţă, educaţie, cultură"
Comrat, Moldova, 15 februarie 2020

Повышение уровня конкурентоспособности путем совершенствования стратегии взаимодействия с клиентами

CZU: 339.187

Pag. 462-465

Исайченкова Вероника, Ходанова Анастасия
 
Брянский государственный технический университет
 
 
Disponibil în IBN: 5 august 2020


Rezumat

Modern business has a pronounced customer-oriented nature. Effective organization of the collection, storage and processing of information is an important task in servicing customers and organizing interactions with them. A tool for solving this problem is the use of modern CRM systems that allow not only to automate interaction with customers, to keep a history of relationships with them, but also to optimize business processes. The article presents the results of a study of current trends in the development of CRM systems.

Cuvinte-cheie
relationships, process, CRM system, ERP system, IoT, client, technology